Author avatar

Velásquez-Benavides, Andrea Victoria  PhD

Senior researcher with 86 publications in the last 19 years
Directora del Departamento de Ciencias de la Comunicación de la Universidad Técnica Particular de Loja. Profesora de Imagen Corporativa, Auditoría en Comunicación y, Recepción consumo y uso de medios digitales. Doctora en Comunicación e Industrias Creativas por la Universidad de Santiago de Compostela - España y Máster Universitario en Comunicación e Industrias Creativas por la misma Universidad. Diploma Superior en Gerencia Estratégica de Mercadeo, Diploma Superior en Comunicación Corporativa. Fue Gerente de Marketing de la Universidad Técnica Particular de Loja y miembro de los equipos de calidad de las titulaciones de Comunicación Social, Relaciones Públicas y de la Maestría en Comunicación y Cultura Digital. Sus publicaciones incluyen temas relacionados al Consumo y uso de medios de comunicación, competencias mediáticas, millennials, influencers, youtubers, publicidad y marca digital. Es Miembro de la red Alfamed y del Medialab UTPL. https://utpl.academia.edu/AndreaVictoriaVelasquezBenavides Twitter: avvelasquez show More

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Evolution over the last 10 years of activity
Aggregated career metrics
86

Total documents

1.7

Normalized Impact

17

Highly Cited Papers (10%)

16.28

International Collab. (%)

Most cited publications


Main coauthors


Following you can review Andrea Victoria's accomplishments in each of the dimensions.

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Dimensions One by One

Spanning 73 diverse indicators, the dimensions considered capture a comprehensive spectrum of academic attributes. Each dimension includes a set of indicators and has a especific weight on the One Index. More information here...

Activity

695
/1000
Reflects an author's research output.

Impact

453
/1000
Reflects an author's academic visibility and the exceptional quality and influence of their most highly cited works.

Excellence

530
/1000
Reflects an author's academic visibility and the exceptional quality and influence of their most highly cited works.

Leadership

597
/1000
Reflects an author's efforts and commitment in leading research initiatives.

Cooperation

625
/1000
Reflects a researcher's ability to navigate and thrive in varied academic and research environments, highlighting adaptability, resourcefulness, and the capacity to build and maintain collaborative relationships across the spectrum of their career.

Openness

626
/1000
Reflects an author's commitment to making their research freely accessible and open to the public.

Community Support

0
/1000
Reflects an author's contributions to the academic community beyond their own research.

Community Recognition

0
/1000
Reflects the academic community's acknowledgment and appreciation of an author's contributions.

Transference

0
/1000
Reflects an author's commitment to making their research a practical application and real-world impact of an author's research.

Fundraising

0
/1000
Reflects an author's ability in securing project funding from major global entities, showcasing your ability to drive research initiatives forward.