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Author's search
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Career Stage
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Female MaleCountry
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ONE Index Relevance Docs
6,494 authors found
quering by "Brand Equity"
.
Showing
the first 25
sort by ONE Index.
939
One Index
|
Henseler, Jรถrg PhD 0000-0002-9736-3048 |
255 docs (1986 - 2025)
Value (mathematics) , Structural Equation Modeling , Value Creation , Partial Least Squares , Customer Experience |
930
One Index
|
Hanaysha, Jalal PhD 0000-0002-6290-6006 |
104 docs (2011 - 2024)
Employee Engagement , Brand Equity , Organizational Performance , Service Quality , Promotion (chess) |
915
One Index
|
Jamal, Tazim PhD 0000-0002-6277-2247 |
153 docs (1994 - 2024)
Tourism Research , Sustainable Tourism , Tourism Development , Tourist Motivations , Tourist Satisfaction |
912
One Index
|
Rizwan, Muhammad Suhail PhD 0000-0002-5332-9980 |
226 docs (2008 - 2024)
Sample (material) , Job Satisfaction , Consumer Shopping Behavior , Work Engagement , Employee Commitment |
905
One Index
|
Koos, Sebastian PhD 0000-0001-6739-1649 |
78 docs (2008 - 2023)
Consumption (sociology) , Pandemic , Foundation (evidence) , Ethical Consumption , Worker Participation |
903
One Index
|
JanโBenedict E. M. Steenkamp PhD |
280 docs (1985 - 2024)
Consumer Culture Theory , Value (mathematics) , Private label , Consumer Behavior , Price Perception |
903
One Index
|
Schivinski, Bruno PhD 0000-0002-4095-1922 |
90 docs (2010 - 2024)
Consumer Engagement , Online Branding , Consumer Culture Theory , Brand Equity , Brand Community |
896
One Index
|
Cambra-Fierro, Jesรบs PhD 0000-0001-8226-6459 |
129 docs (2002 - 2024)
Value (mathematics) , Business-to-Business Relationships , Sample (material) , Consumer Engagement , Customer engagement |
895
One Index
|
Toole, Andrew PhD 0000-0003-3658-2914 |
100 docs (1999 - 2024)
Investment (military) , Private R&D , Investment Under Uncertainty , R&D Subsidies , Innovation Policy |
893
One Index
|
Boukis, Achilleas PhD 0000-0002-9196-1004 |
62 docs (2012 - 2024)
Deviance (statistics) , Employee Commitment , Customer Loyalty , Incivility , Business-to-Business Relationships |
891
One Index
|
Chen, Ching-Fu PhD 0000-0002-6226-9967 |
126 docs (2004 - 2024)
Sample (material) , Value (mathematics) , Tourist Satisfaction , Tourism Research , Affect (linguistics) |
890
One Index
|
Keller, Kevin PhD 0000-0001-5836-4315 |
243 docs (1982 - 2024)
Online Branding , Brand extension , Brand Equity , Corporate branding , Brand Community |
889
One Index
|
Naresh Kumar Malhotra PhD |
305 docs (1979 - 2023)
Marketing Education , Marketing Analytics , Market Orientation , Consumer Culture Theory , Integrated Marketing Communication |
889
One Index
|
Lettl, Christopher PhD 0000-0002-3267-0872 |
103 docs (2000 - 2024)
User Participation , Community-Based Innovation , Innovations , Lead User Method , Lead (geology) |
883
One Index
|
Zarantonello, Lia PhD 0000-0002-0393-2909 |
75 docs (2003 - 2024)
Brand Community , Consumer Culture Theory , Consumption (sociology) , Consumer Engagement , Brand Communities |
882
One Index
|
Rutsaert, Pieter PhD 0000-0001-9691-6088 |
53 docs (2011 - 2024)
Deliberation , Willingness to Pay , Consumer Perception , Parboiling , SWOT analysis |
882
One Index
|
Tasci, Asli D.A. PhD 0000-0001-6598-7385 |
134 docs (2003 - 2024)
Tourism Research , Hospitality , Destination Image , Tourist Satisfaction , Value (mathematics) |
882
One Index
|
Molinillo, Sebastian PhD 0000-0001-9132-5190 |
115 docs (2011 - 2024)
Consumer Engagement , Value (mathematics) , Online Branding , Brand Communities , Technology Acceptance Model |
882
One Index
|
Japutra, Arnold PhD 0000-0002-0513-8792 |
121 docs (2009 - 2024)
Value (mathematics) , Brand Attachment , Online Branding , Consumer Engagement , Sponsorship Effects |
879
One Index
|
King, Ceridwyn PhD 0000-0002-4538-3100 |
88 docs (2005 - 2024)
Hospitality , Brand Community , Consumer Engagement , Employee Commitment , Online Branding |
878
One Index
|
Veloutsou, Cleopatra PhD 0000-0002-1373-6338 |
220 docs (1995 - 2024)
Online Branding , Brand Community , Brand Communities , Consumer Engagement , Brand Trust |
875
One Index
|
Brand, Helmut PhD 0000-0002-2755-0673 |
326 docs (1970 - 2024)
Health Literacy , Health Care Utilization , Austerity , Government Health Expenditures , Global health |
875
One Index
|
Rehman, Khaliq Ur PhD 0000-0002-6518-3560 |
65 docs (2008 - 2023)
Sample (material) , Supply Chain Resilience , Supplier Development , Performance Measurement , Affect (linguistics) |
875
One Index
|
Taylor, Charles PhD 0000-0003-2057-0345 |
385 docs (1862 - 2024)
Advertising , Sponsorship Effects , Consumer Culture Theory , Erythema , Advertising research |
874
One Index
|
Cova, Bernard PhD 0000-0003-0459-5083 |
294 docs (1989 - 2024)
Consumption (sociology) , Consumer Culture Theory , Value (mathematics) , Sensory Marketing , Brand Community |